Choosing a name for your business is a creative and enjoyable process. It is also one that you need to get right. Customers will deduce a
lot from your business name and first impressions count.
While it may be tempting to try to stamp your individual personality on your business name, there are many other issues to consider. Being
objective and choosing a name which reflects your business strategy can be more valuable, especially as your business develops.
This guide shows you how to create the right impression, how to display your business name and how to get your name on the web. It also
outlines the specific rules that you must follow when choosing limited company names and sole trader and partnership names.
